The objective of this commercial was to showcase the unique collaboration between TYAKASHA, a prominent local Asian streetwear brand, and New Balance, a renowned global sneaker brand.

The commercial aims to highlight the fusion of Asian cultural elements with the iconic style and quality of New Balance sneakers, appealing to fashion-forward individuals who appreciate the blend of local and global influences.

The target audience are fashion and sneaker enthusiasts, and culturally diverse individuals who appreciate the unique blend of Asian streetwear and global sneaker brands. It aims to captivate a broad audience by celebrating diversity, creativity, and the intersection of cultures.